Many of New York’s fashionistas gathered at The Pierre Hotel at 3p.m. on the first day of New York Fashion Week to attend Michael Bastian’s Spring/Summer 2014 menswear collection. While there was plenty of action on the runway, all eyes were on social media. Creating hopefully a long-lasting trend, Michael Bastian has granted a full view of what goes on the day of a runway show through the social-media site Instagram. The social-sphere of Twitter and Instagram was buzzing with eager anticipation after the announcement of the #MichealBastian360 hashtag. In collaboration with Esquire Magazine, a behind the scenes look into the Michael Bastian show was documented throughout the lens of different members of the Michael Bastian team.
Those who followed the #MichaelBastian360 feed were able to see the in-and-outs of the Michael Bastian show from various members of the brands team, including VP and PR maven Eugenia Gonzalez’s (@bastiangirl), who shared a look into finishing up the seating chart for the show and a ‘selfie’ prior to the first model gracing the runway. Not only was Team Bastian taking part on the fun on Instagram, but also top male models Tony Chung (@tonychungmodel) and Eduardo Nueves (@nueves), who shared peeks into the rehearsals leading up to the show as well as views from their hair and makeup chairs. Once the show started, Esquire’s Senior Online editor Jonathan Evans (@MrJonathanEvans) took us front row and shared with us the experience of attending one of America’s leading menswear designer’s show. There was no exaggeration when this unique behind-the-scenes experience was described as a full 360 view. Hopefully more designers will take note and lift the curtains to show us a backstage look into more shows next season. Proving himself to always be ahead of the trend, Michael Bastian wowed us all with his up close and personal look of his SS14 show. (All Images from Instagram.com #MichaelBastian360) (Post originally written for Fashion Houston)