The dresses and suits have been steamed, the models have rehearsed down the runway, the lights are set and fashionistas around the world are in eager anticipation for the launch of London Fashion Week 2014. In an age where social media rules and a single tweet can transverse the globe in the matter of minutes, London Fashion Week designers along with Pinterest have joined together to create a photohub for a behind the scenes look into your favorite British designer’s shows. Among the designers that have teamed up with the British Fashion Council are Burberry and Topshop to bring this glimpse into the drama backstage.
Expect to see behind the scene shots of the models and designers in preparation for the runway shows, inspiration boards on what the certain designer envisioned while creating their collection and plenty of other images of LFW never seen before. When asked about why Pinterest was interested in teaming up with LFW Kate Garlinghouse, head of community at Pinterest, said “Millions of people already turn to Pinterest for their fashion inspiration every day, so we’re excited to highlight some of the best boards from London Fashion Week to give people around the world a behind-the-scenes peek from some of fashion’s biggest names.” With boards created for each fashion week around the globe, Pinterest has become the go-to spot to see the latest trends the second they are shown onto the runway. Head over to http://www.pinterest.com/fashionweek/ now to start pinning your own favorite looks. (Post originally written for Fashion Houston)