Recently MTV started a block of programming dubbed #RetroMTV. If you've happen to hover over the channel you'd be surprised that what MTV considers retro now-a-days is The Hills, which only came off the air barely two years ago. While MTV may be slightly off the mark with their #RetroMTV programming for right now, the rest of the country seems to be nostalgic for the 90s. Now that's totally retro. From neon colors, music and programming, being a child of the 90's has never been better.
Nike HTM Trainer+
Nike recently launched the third iteration of their Flyknit Collection of shoes. The much-anticipated launch was part of the reopening of their London 1948 store, which was given a major facelift for the Olympics as its name is an ode to games in 1948. The store is an interesting mix of retail space and playground for creativity on all facets of Nike's line. The HTM Trainer+ line was a collaboration between Fragment Design Founder Hiroshi Fujiwara, Nike design legend Tinker Hatfield and Nike Inc. CEO and designer Mark Parker. The shoe comes in five bold colors with each color having its own release date. The shoe sports a seamless like construction that forms to your feet, almost as if a second skin. The material of the shoe is a web-like yarn fabric that helps with the breathability of the shoe. These bright colors are a throwback to the bright and playful style in which color was used in the late 1990's. If it wasn't for the amazing technology and construction that Nike has with this new line of trainers, it wouldn't be hard to picture these shoes something that you would have been able to pick up at the Footlocker circa 1997. 1948 London Website
The first colourway Black/Blue Glow launches at 1948 on Saturday 28th July at 12pm. Subsequent release dates at 1948 are as follows:
Blue Glow (29th July)
Volt (4th August)
Red (5th August)
Black (11th August)
Grey/Red/Volt (12th August)
With every trend, the celebrities are always the first to follow. Back are the days of cropped tops and grunge flannel. While stores like Urban Outfitters and American Apparel have banked on the retro look, the look has almost exploded over night. Shirts tied over the waist and cut-off jeans shorts are totally back, if Kanye and Miley have any say in it. From Katy Perry to Rihanna, Hollywood is embracing the 1990's look and soon mainstream fashion as well.
MTV's House of Style
August 7th 2012, MTV will air a doc on its show that boasted some of the hottest women of the 1990's, from Cindy Crawford, original host from the shows start in 1989, to even Rebecca Romaijn (before the Stamos) in an effort to showcase the show that has recently received the revival treatment. The documentary leads up to MTV's revamp of the show set to begin October 9th. This documentary is only one part of the overhaul MTV is doing to promote the new House of Style. The host of the 2012 version will be announced during MTV's VMA award show September 6th. The original House of Style chronicled the fascination of the 90's with supermodels and designers, all while bringing awareness to other un-glamorous sides of fashion with issues such as eating disorders. No one can forget the episode where Naomi Cambell, 22 at the time, showing that yes, models too suffer from zits. In this day of instant celebrity satisfaction it will be interesting to see how MTV makes this incarnation of the show relevant. MTV House of Style website.