Perry Ellis, a brand known to be very conventional, is breaking the mold and debuting their very unconventional Spring Summer 2014 ad campaign. Their latest ad shot by photographer Daniel Jackson features male models Jason Cameron & Albert Reed in a campaign full of color and movement that just leaps off the page. 

When talking about the latest campaign Matt Cronin, vice president of marketing for Perry Ellis, said "The campaign delivers an impactful body of work which illustrates the brand's legacy of levity. We are also excited to further shift our media strategy into the digital space leveraging not only traditional elements of the campaign, but also a series of engaging and witty videos which truly bring the Very Perry attitude to life.”

Check out the first of Perry Ellis' three-part How-To videos exploring the Perry Ellis approach to dressing the modern guy. Parts Two & Three can be found here.