'Life is a Beautiful Sport' is Lacoste's new slogan for their most recent campaign for their eponymous Sport line. Their newest ad, called 'The Big Leap' features Paul Hamy and Anna Brewster in a Seb Edwards directed one minute video which features Hamy taking a leap in life and love. Set to Disclosure's 'You and Me' feat. Eliza Doolittle, the short film illustrates the songs most poignant lyrics.
He is about to risk it all to win the game of his life.
It will take him confidence and courage to make the leap, beautifully.
The visual contrast of Hamy taking a giant leap into the unknown mirrors the everyday leaps like a simple first kiss. Lacoste's message is clear, it takes courage and strength to take leaps in life and in love and that life is our own personal playing field.