Celebrating with a two-part soiree, G-Star RAW hosted its grand opening for its first Houston location last Thursday May 15th, 2014. Beginning the nights festivities was the first event at the brand new store, located inside of the Houston Galleria; the in-store VIP event opened its doors to many of Houston's fashion forward crowd as an in-house tailor helped everyone create and customize their own pair of G-Star denim at the RAW workstation. Everything from the fit, buttons, and the metal details on the jeans were hand-picked and selected by every attendee in conjunction with the tailor, making everyone's jeans completely unique. I personally can not wait to wear mine soon! There were so many customizable options it was hard to pick what colors and combinations to choose from. Having heard of G-Star RAW from before and shopped at their locations worldwide, I was eager to have my own Its Gab Raf customized pair of G-Star denim. While sipping on champagne and Dutch beer, we were all able to check out the store and mingle amongst one another while getting to experience and see first hand the craftsmanship of G-Star RAW.
Following the in-store event, guests were invited to the after-party at Silver-Street Gallery. From the second you walked into the art space, it was easy to see that G-Star created the most unique party I've yet to attend for a retailer. G-Star RAW's clothes was brought to life in many forms that night, from mannequins lining the wall donning the apparel, to models mingling amongst the crowd bringing movement to the clothes and allowing us to see first hand how the clothes look when worn. The night was a blast, drinking craft cocktails by Leslie Ross from Triniti, and dancing to DJ Baby Jae, everyone in attendance was truly enjoying themselves. It is easy to see why G-Star RAW has been a sensation worldwide with their attention to details from not only their clothes but to the experience of this Dutch based company.