32 Countries, 1 Billion Viewers, 1 World Cup. This year Brazil hosts the 2014 World Cup which kicked off yesterday. With such a global event comes the happiness & joy of 200 countries all coming together to watch one of soccer's (or football for the rest of the world) most coveted events. As a child & well into my adulthood, soccer & the World Cup has always been a religion to me & my family. I have fond memories growing up playing soccer from an early age & having my dad coach a few of my teams. The excitement of stepping onto a pitch for a game is unmatched by any other sport. Having been to a couple of World Cups with my parents, I have grown a great fondness for soccer.
Its no surprise that Pepsi, which is globally known and loved, would create a unique and special experience in celebration of The Art of Soccer. Teaming together 6 different brands with 6 different street artists, Pepsi has delivered it's first Live For Now Capsule Collection fusing street art with soccer, creating a unique style bringing about a fusion of sport and art to life. From clothing, headphones, skateboards and hats, the Live For Now collection brings a street style spin on some iconic brands like Original Penguin, Del Toro, Bang & Olufsen Play, Gents, Goodlife & Shut.